Small Marketing Teams Blog

Why Am I So Passionate About Growing Businesses With HubSpot?

Jul 9, 2019 | B2B Marketing, HubSpot | 0 Comments

I was about to wrap up the call and he asked...

“You don’t sound like other consultants. Why are you so passionate about growing businesses using HubSpot?”

Until that moment, I didn’t realize I spoke differently about HubSpot than anyone else.

When you have gone through what I have, you can’t help but see the potential for other businesses.

When you are the one who selected, touched, and tested the levers that increased leads and sales, there is no other way to talk about what is possible with HubSpot.

Salesforce vs. HubSpot: Customizing Your CRM

Jun 14, 2019 | HubSpot, Sales, CRM, Lead Management | 0 Comments

HubSpot and Salesforce are both great CRM platforms.

However, they are very different software products.

This week, I was asked to advise a large enterprise company on the best CRM and customer experience platform for their current and long-term strategies across multiple divisions.

There were over a dozen people on the phone - from IT to sales.

When you have that many people asking questions from so many different angles, it can be hard to provide clarity to the group.

How HubSpot’s Sales Platform Makes Sales Reps 72% More Efficient [Data]

May 30, 2019 | HubSpot, Productivity, Sales, CRM | 0 Comments

The following experiment shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.

In this post, you'll learn about:

Watch the video below to get an abbreviated overview of the experiment and results.

Episode #28: How To Get Into More Sales Calls With Inbound Leads [Inbound Sales Tips]

May 6, 2019 | B2B Marketing, Sales, Lead Management | 0 Comments

Is your sales team is struggling to get leads on the phone?

This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense.

Episode #27: Beyoncé's Brilliant Marketing Move Every Small Marketing Team Should Steal

Apr 29, 2019 | Inbound Marketing, Content Marketing | 0 Comments

How many concerts did you attend last year? 1 concert? 2 concerts? Every other weekend?

For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each venue’s ticket and merchandise sales.

I want to share a story about how one savvy superstar rejected that model so she could spend more time on other priorities.

Episode #26: How To Stop This Hidden Sales Killer Before It Does Lasting Damage To Your Company And Career

Apr 10, 2019 | Sales, CRM, Lead Management | 0 Comments

If you are under pressure to increase revenue, it can be an awful feeling.

Everything becomes very urgent and chaotic.

You are motivated, but if you don’t get tangible results in short order, your mindset and ability to take action can start to spiral.

Have you been in this position? Are you there now?

The Easiest Way To Unlock Your Inbound Marketing & Sales Strategies

Apr 4, 2019 | HubSpot, Sales, Inbound Marketing | 0 Comments

The thing I love most about inbound marketing and sales is I don’t have to sell.

Episode #25: How To Increase Search Engine Rankings In A Crowded Market [SEO]

Apr 1, 2019 | Search Engine Optimization (SEO) | 0 Comments

Sit still. Did you feel that?

That is the traditional SEO ground shifting beneath your feet.

The way that your company gets ranked on the first page of Google or Bing has significantly changed in the past 2-4 years.

Episode #24: When Your CRM Should Be Simple And When It Shouldn't Be

Mar 26, 2019 | HubSpot, CRM, Lead Management | 0 Comments

Are you ready to jump head first into the HubSpot CRM or another new CRM?

Maybe, you already took the plunge and it is not living up to your expectations.

If you think a newer, more modern CRM will make your life easier and solve your sales team’s complaints, I’m here to tell you from first-hand experience that it is not that simple.

Episode #23: How To Use HubSpot For Account-Based Marketing

Mar 15, 2019 | Account-Based Marketing | 0 Comments

Can HubSpot And Inbound Marketing Be Used In ABM Strategies?

When most people think of HubSpot, they think INBOUND MARKETING.

When most people think INBOUND MARKETING, they think lead generation.