Small Marketing Teams Blog

Episode #28: How To Get Into More Sales Calls With Inbound Leads [Inbound Sales Tips]

May 6, 2019 | B2B Marketing, Sales, Lead Management | 0 Comments

Is your sales team is struggling to get leads on the phone?

This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense.

Episode #27: Beyoncé's Brilliant Marketing Move Every Small Marketing Team Should Steal

Apr 29, 2019 | Inbound Marketing, Content Marketing | 0 Comments

How many concerts did you attend last year? 1 concert? 2 concerts? Every other weekend?

For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each venue’s ticket and merchandise sales.

I want to share a story about how one savvy superstar rejected that model so she could spend more time on other priorities.

Episode #26: How To Stop This Hidden Sales Killer Before It Does Lasting Damage To Your Company And Career

Apr 10, 2019 | Sales, CRM, Lead Management | 0 Comments

If you are under pressure to increase revenue, it can be an awful feeling.

Everything becomes very urgent and chaotic.

You are motivated, but if you don’t get tangible results in short order, your mindset and ability to take action can start to spiral.

Have you been in this position? Are you there now?

The Easiest Way To Unlock Your Inbound Marketing & Sales Strategies

Apr 4, 2019 | HubSpot, Sales, Inbound Marketing | 0 Comments

The thing I love most about inbound marketing and sales is I don’t have to sell.

Episode #25: How To Increase Search Engine Rankings In A Crowded Market [SEO]

Apr 1, 2019 | Search Engine Optimization (SEO) | 0 Comments

Sit still. Did you feel that?

That is the traditional SEO ground shifting beneath your feet.

The way that your company gets ranked on the first page of Google or Bing has significantly changed in the past 2-4 years.

Episode #24: When Your CRM Should Be Simple And When It Shouldn't Be

Mar 26, 2019 | HubSpot, CRM, Lead Management | 0 Comments

Are you ready to jump head first into the HubSpot CRM or another new CRM?

Maybe, you already took the plunge and it is not living up to your expectations.

If you think a newer, more modern CRM will make your life easier and solve your sales team’s complaints, I’m here to tell you from first-hand experience that it is not that simple.

Episode #23: How To Use HubSpot For Account-Based Marketing

Mar 15, 2019 | Account-Based Marketing | 0 Comments

Can HubSpot And Inbound Marketing Be Used In ABM Strategies?

When most people think of HubSpot, they think INBOUND MARKETING.

When most people think INBOUND MARKETING, they think lead generation.

Episode #22: How To Grow Your Business Faster By Dumping Your Marketing Podcasts, Books, & Blogs

Mar 3, 2019 | Podcast, Productivity | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

Well, I’m here to tell you that you can actually grow your business faster if you turn that wisdom on its head…especially if you are part of a small marketing team.

Episode #21: How To Create A Chatbot That Turns Website Visitors Into Sales (Using HubSpot, Drift, Or Other Chat Tools)

Feb 12, 2019 | Podcast | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

What if you could provide specific answers to website visitors' questions without making prospects and customers dig for information on their own?

If you are like me (and my clients), your business would be positively impacted if you could use those interactions to bring people down your funnel faster.

I recently led a session for the HubSpot User Group in my hometown of Phoenix on How to Create A Chatbot In HubSpot That Turns Website Visitors Into Sales Conversations In Your Sleep.

Episode #20: Why Your CEO Shoots Down Your Marketing Ideas (And How To Avoid It)

Feb 7, 2019 | Podcast | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

Getting buy-in.

Getting approval.

Getting greenlit.

Getting sign-off.

This step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.

Has the following situation ever happened to you?

You have the right plan and the ability to execute for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.