Small Marketing Teams Blog

Episode #30: How To Avoid This Common Content Marketing Mistake

Aug 15, 2019 | Inbound Marketing, Content Marketing | 0 Comments

There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?

It means that the competition is fierce.

Not only does your blog content need to be high quality, but your headlines (i.e. the promise of the value in your blog post) need to be high quality too.

Why The INBOUND Conference Is a Must-Attend Event For Serious HubSpot Customers [INFOGRAPHIC]

Aug 12, 2019 | B2B Marketing, HubSpot, Inbound Marketing, Content Marketing | 0 Comments

Get A Bullet-Proof Justification Framework

There are a lot of great marketing and sales conferences out there. I feel like I have participated in most of them over the past decade. It’s easy to put all of the elite business conferences in the same bucket - Dreamforce, Content Marketing World, Funnel Hacking Live, Social Media Marketing World, etc.

There are several events I highly recommend to re-charge and learn the latest marketing and sales techniques.

However, as a long-time HubSpot customer and someone who relies on HubSpot and the inbound philosophy every day to grow businesses (including my HubSpot consulting firm), there is one conference that stands out above the rest.

What Is Lead Management?

Aug 1, 2019 | Sales, CRM, Lead Management | 0 Comments

Your lead management process must include the following 5 elements:

  1. Definitions
  2. Process
  3. Automation
  4. Accountability
  5. Reporting

Why Am I So Passionate About Growing Businesses With HubSpot?

Jul 9, 2019 | B2B Marketing, HubSpot | 0 Comments

I was about to wrap up the call and he asked...

“You don’t sound like other consultants. Why are you so passionate about growing businesses using HubSpot?”

Until that moment, I didn’t realize I spoke differently about HubSpot than anyone else.

When you have gone through what I have, you can’t help but see the potential for other businesses.

When you are the one who selected, touched, and tested the levers that increased leads and sales, there is no other way to talk about what is possible with HubSpot.

Salesforce vs. HubSpot: Customizing Your CRM

Jun 14, 2019 | HubSpot, Sales, CRM, Lead Management | 0 Comments

HubSpot and Salesforce are both great CRM platforms.

However, they are very different software products.

This week, I was asked to advise a large enterprise company on the best CRM and customer experience platform for their current and long-term strategies across multiple divisions.

There were over a dozen people on the phone - from IT to sales.

When you have that many people asking questions from so many different angles, it can be hard to provide clarity to the group.

How HubSpot’s Sales Platform Makes Sales Reps 72% More Efficient [Data]

May 30, 2019 | HubSpot, Productivity, Sales, CRM | 0 Comments

The following experiment shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.

In this post, you'll learn about:

Watch the video below to get an abbreviated overview of the experiment and results.

Episode #28: How To Get Into More Sales Calls With Inbound Leads [Inbound Sales Tips]

May 6, 2019 | B2B Marketing, Sales, Lead Management | 0 Comments

Is your sales team is struggling to get leads on the phone?

This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense.

Episode #27: Beyoncé's Brilliant Marketing Move Every Small Marketing Team Should Steal

Apr 29, 2019 | Inbound Marketing, Content Marketing | 0 Comments

How many concerts did you attend last year? 1 concert? 2 concerts? Every other weekend?

For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each venue’s ticket and merchandise sales.

I want to share a story about how one savvy superstar rejected that model so she could spend more time on other priorities.

Episode #26: How To Stop This Hidden Sales Killer Before It Does Lasting Damage To Your Company And Career

Apr 10, 2019 | Sales, CRM, Lead Management | 0 Comments

If you are under pressure to increase revenue, it can be an awful feeling.

Everything becomes very urgent and chaotic.

You are motivated, but if you don’t get tangible results in short order, your mindset and ability to take action can start to spiral.

Have you been in this position? Are you there now?

The Easiest Way To Unlock Your Inbound Marketing & Sales Strategies

Apr 4, 2019 | HubSpot, Sales, Inbound Marketing | 0 Comments

The thing I love most about inbound marketing and sales is I don’t have to sell.