Small Marketing Teams Blog

Episode #25: How To Increase Search Engine Rankings In A Crowded Market [SEO]

Apr 1, 2019 | Search Engine Optimization (SEO) | 0 Comments

Sit still. Did you feel that?

That is the traditional SEO ground shifting beneath your feet.

The way that your company gets ranked on the first page of Google or Bing has significantly changed in the past 2-4 years.

Episode #24: When Your CRM Should Be Simple And When It Shouldn't Be

Mar 26, 2019 | HubSpot, CRM, Lead Management | 0 Comments

Are you ready to jump head first into the HubSpot CRM or another new CRM?

Maybe, you already took the plunge and it is not living up to your expectations.

If you think a newer, more modern CRM will make your life easier and solve your sales team’s complaints, I’m here to tell you from first-hand experience that it is not that simple.

Episode #23: How To Use HubSpot For Account-Based Marketing

Mar 15, 2019 | Account-Based Marketing | 0 Comments

Can HubSpot And Inbound Marketing Be Used In ABM Strategies?

When most people think of HubSpot, they think INBOUND MARKETING.

When most people think INBOUND MARKETING, they think lead generation.

Episode #22: How To Grow Your Business Faster By Dumping Your Marketing Podcasts, Books, & Blogs

Mar 3, 2019 | Podcast, Productivity | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

Well, I’m here to tell you that you can actually grow your business faster if you turn that wisdom on its head…especially if you are part of a small marketing team.

Episode #21: How To Create A Chatbot That Turns Website Visitors Into Sales (Using HubSpot, Drift, Or Other Chat Tools)

Feb 12, 2019 | Podcast | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

What if you could provide specific answers to website visitors' questions without making prospects and customers dig for information on their own?

If you are like me (and my clients), your business would be positively impacted if you could use those interactions to bring people down your funnel faster.

I recently led a session for the HubSpot User Group in my hometown of Phoenix on How to Create A Chatbot In HubSpot That Turns Website Visitors Into Sales Conversations In Your Sleep.

Episode #20: Why Your CEO Shoots Down Your Marketing Ideas (And How To Avoid It)

Feb 7, 2019 | Podcast | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

Getting buy-in.

Getting approval.

Getting greenlit.

Getting sign-off.

This step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.

Has the following situation ever happened to you?

You have the right plan and the ability to execute for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.

Episode #19: Marketing & Sales Emails: Long vs. Short Email Copy - What Is The Ideal Length?

Jan 30, 2019 | Email Marketing, Podcast | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.

Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can also find studies that tout both approaches.

Episode #18: How To Beat Companies 5X Your Size Using Micro-Systems

Jan 22, 2019 | Podcast | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

There is an organization near Phoenix called Feed My Starving Children. They package up meals and send them to starving and malnourished children in places all over the world.

They do this by bringing in volunteers to help take bulk ingredients, like vitamins, vegetables, soy, and rice, and package them into supermarket-grade packages to be shipped overseas.

Episode #17: When To Pay For Marketing & Sales Automation Help (& When To Do It Yourself)

Jan 15, 2019 | Podcast | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

I don't get paid to set up basic marketing and sales automation. If that is what you are looking for, then I don't want your money.

In fact, you shouldn't pay anyone to set up basic workflows.

Episode #16: How To Create Profit Out Of Thin Air By Turning Marketing Automation Into Total Business Automation

Jan 7, 2019 | Podcast | 0 Comments

Listen to the Full Podcast Episode in iTunes or Below

The best years of my career have been spent as a marketer. I’ve cracked the code on ideas that have made tens of millions for small and mid-sized companies. I love marketing!

But...