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Small Marketing Teams Blog

Episode #17: When To Pay For Marketing & Sales Automation Help (& When To Do It Yourself)

Jan 15, 2019 | Podcast | 0 Comments

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I don't get paid to set up basic marketing and sales automation. If that is what you are looking for, then I don't want your money.

In fact, you shouldn't pay anyone to set up basic workflows.

Episode #16: How To Create Profit Out Of Thin Air By Turning Marketing Automation Into Total Business Automation

Jan 7, 2019 | Podcast | 0 Comments

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The best years of my career have been spent as a marketer. I’ve cracked the code on things that have made tens of millions for small and mid-sized companies. I love marketing!

Then…

Episode #15: How To Thrive With A Small Marketing Team In 2019

Jan 2, 2019 | B2B Marketing, Podcast | 0 Comments

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Welcome To Your 2019 Small Marketing Teams Survival Guide

It has been way too long since I published a podcast episode for you.

That ends today!

I'm back and excited to bring you fresh tips for growing your business - even if you are not a well-funded start-up or household name brand.

What Is Pillar Content And How Can You Rank Higher With This SEO Strategy [15 Pillar Page Examples]

Nov 20, 2018 | Search Engine Optimization (SEO) | 0 Comments

What Does A Modern Social Media Manager Do (And Do You Need One)?

Oct 12, 2018 | B2B Marketing, Social Media | 0 Comments

I used to knock the role of social media managers.

HubSpot Basic vs HubSpot Professional: What is the Best Marketing Software for Your Business?

May 22, 2018 | B2B Marketing, HubSpot | 0 Comments

The Biggest Difference Between HubSpot Basic and HubSpot Professional: Marketing Automation and Lead Nurturing

Episode #14: The Counterintuitive Approach To B2B Lead Nurturing That is Getting Big Results for Marketers

Nov 28, 2017 | Lead Nurturing, Podcast | 0 Comments

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Your Inbox Proves That Most Marketers Are Not as Savvy as They Think When It Comes to Lead Nurturing

Before you read any further, scroll through your inbox and look at all of the emails that you did not open. A large portion of them are lead nurturing emails from companies that you have interacted with in the past.

Episode #13: The Mindset Shift That Has Average Salespeople Crushing Their Inbound Sales Goals

Oct 13, 2017 | Podcast, Sales | 0 Comments

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Why a Killer Instinct Loses Inbound Deals for Salespeople

My dog knows that he shouldn’t prop himself up on the coffee table and steal my 2-year old’s lunch when Ian walks away.

As much as it frustrates me, I know it is only natural for him to snatch a sandwich that is right in front of him.

Just like I know that it is only natural for salespeople to want all leads – inbound and outbound, top of the funnel and bottom of the funnel – to close as quickly as possible.

Episode #12: How to Avoid Being Disappointed in Your Marketing Software (and How You Can Avoid It)

Aug 28, 2017 | Podcast | 0 Comments

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If you are like me, you belong to a bunch of Facebook groups. Some are good and some are not so useful. I am in one Facebook group that actually delivers a lot of value.

It’s the one group that I make sure to take my time and read through almost every post and comment.  Recently, there was a question asked in the group “If you could improve one marketing platform or software what and how would you improve it?

The comments in this discussion were intriguing.

Episode #11: How to Increase Sales Using This Simple Lead Nurturing Technique

Jul 25, 2017 | Podcast | 0 Comments

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What is Lead Nurturing?

Lead nurturing is a term that has been around for quite a few years. The idea is once a lead converts on a top, middle, or bottom of the funnel offer, they might not be ready to speak with a sales person or purchase the product and/or service. In that case, you will nurture the lead.

When you think about nurturing a lead, you typically think about communicating to try to stay top of mind with them. This way, once they are ready, they will purchase from you.