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Episode #18: How To Beat Companies 5X Your Size Using Micro-Systems

by Josh | Jan 22, 2019 | Podcast | 0 Comments
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There is an organization near Phoenix called Feed My Starving Children. They package up meals and send them to starving and malnourished children in places all over the world.

They do this by bringing in volunteers to help take bulk ingredients, like vitamins, vegetables, soy, and rice, and package them into supermarket-grade packages to be shipped overseas.

They have a big facility in Mesa, AZ. They also have a MobilePack program that goes to places in the community that have large numbers of people. Volunteers from that organization can then sign up to pack food to be sent overseas.

Last weekend, I had the opportunity to participate in a Feed My Starving Children event at a local church.

 How To Create Marketing Systems For SMall Marketing Teams

There were 40 tables set up like the arrangement above.  There were 10 to 20 people at each table. Together, we packed 34,000 meals for these kids in 90 minutes. That's enough to feed 93 kids for an entire year.

It was incredible.

Marketing Micro-Systems Deliver Efficiency

The crazy part??? That was one of three sessions planned for Friday night and Saturday morning. The goal was to pack over 100,000 meals between the three sessions.

Now, how can they do this?

Feed My Starving Children has their systems down to the science. They had to develop a “human machine” that not only got the job done but also worked for volunteers ranging in age from 5-85.

The key is that each person had a micro-job, like scooping soy and rice, weighing and adjusting the bags, or sealing the packages. Together it made for a very efficient system.

If each person did all of the jobs – taking a bag from scooping bulk ingredients into the big metal funnel to sealing it and boxing packages, this event would have produced 30-50% lower results.

That means instead of 100,000 packages, Feed My Starving Children would only come away with 50,000-70,000 packages to bring back to their warehouse in preparation to send to kids who need it.

What can small marketing teams, who are always trying to do more with less, learn from this type of system?

This experience with Feed My Starving Children gave me insight into how small marketing teams, like you, can get more done with limited resources and take on and beat companies four, five, six times your size.

In this episode of the Small Marketing Team podcast, I walk through 5 micro-system that you can begin implementing this week to help you move from slow linear processes to a well-oiled machine.