As a marketer and business owner, I am ambivalent about marketing and selling during this global health crisis. I know my company’s HubSpot CRM and revenue operations programs make a huge difference for companies during normal times. However, what we’re facing today is anything but normal.
Here is what I know:
Topics: B2B Marketing, Sales, Content Marketing
Topics: B2B Marketing, HubSpot, Inbound Marketing, Content Marketing
I was about to wrap up the call and he asked...
“You don’t sound like other consultants. Why are you so passionate about growing businesses using HubSpot?”
Topics: B2B Marketing, HubSpot
Is your sales team is struggling to get leads on the phone?
This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense.
Topics: B2B Marketing, Sales, Lead Management
It has been way too long since I published a podcast episode for you.
The podcast drought ends today!
Topics: B2B Marketing, Podcast
I used to knock the role of social media managers.
I was generating hundreds of leads each month by producing long-form content and marketing offers, while every social media manager I encountered was more concerned with being the only one in the company who knew the ins and outs of Facebook and Instagram. They didn't seem interested at all in weaving their expertise into a larger plan to grow the company.
Topics: B2B Marketing, Social Media
Topics: B2B Marketing, HubSpot
I’ve spent the last 10 years working as THE marketing team, or the captain of a marketing team consisting of two or three people. I’ve seen a lot of successes, as well as a fair share of strategies and tactics that did not pan out.
Topics: B2B Marketing
