Small Marketing Teams Blog

What Is Lead Management?

Aug 1, 2019 | Sales, CRM, Lead Management | 0 Comments

Your lead management process must include the following 5 elements:

  1. Definitions
  2. Process
  3. Automation
  4. Accountability
  5. Reporting

Salesforce vs. HubSpot: Customizing Your CRM

Jun 14, 2019 | HubSpot, Sales, CRM, Lead Management | 0 Comments

HubSpot and Salesforce are both great CRM platforms.

However, they are very different software products.

This week, I was asked to advise a large enterprise company on the best CRM and customer experience platform for their current and long-term strategies across multiple divisions.

There were over a dozen people on the phone - from IT to sales.

When you have that many people asking questions from so many different angles, it can be hard to provide clarity to the group.

Episode #28: How To Get Into More Sales Calls With Inbound Leads [Inbound Sales Tips]

May 6, 2019 | B2B Marketing, Sales, Lead Management | 0 Comments

Is your sales team is struggling to get leads on the phone?

This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense.

Episode #26: How To Stop This Hidden Sales Killer Before It Does Lasting Damage To Your Company And Career

Apr 10, 2019 | Sales, CRM, Lead Management | 0 Comments

If you are under pressure to increase revenue, it can be an awful feeling.

Everything becomes very urgent and chaotic.

You are motivated, but if you don’t get tangible results in short order, your mindset and ability to take action can start to spiral.

Have you been in this position? Are you there now?

Episode #24: When Your CRM Should Be Simple And When It Shouldn't Be

Mar 26, 2019 | HubSpot, CRM, Lead Management | 0 Comments

Are you ready to jump head first into the HubSpot CRM or another new CRM?

Maybe, you already took the plunge and it is not living up to your expectations.

If you think a newer, more modern CRM will make your life easier and solve your sales team’s complaints, I’m here to tell you from first-hand experience that it is not that simple.